RIP, PT Cruiser

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Thursday, September 23, 2010

PT CruiserOn July 9, 2010, the last Chrysler PT Cruiser rolled off the production line. With the problems the car manufacturing industry has faced over the past few years, this comes as no surprise. Truth be told, I thought Chrysler quit making them a while ago. I remember when I saw my first PT Cruiser--I had such great hopes, but the vehicle never lived up to the hype. While I was never really taken by the styling, I did appreciate the attempt to at least try to style it as something other than a brick or a bubble. It had hints visually of the old skool (yes that is the correct spelling) milk trucks that would bring milk in glass bottles to every home. It had a tinge of flair from a bygone era, but it wasn't enough. Why did the PT Cruiser die? Well, last year Chrysler sold only 18,000. The peak sales came in 2001--145,000 units. I don't know any industry in which a decline of that size would be endured for that long.
Chrysler pushed the envelope a bit, but not enough in my opinion. The first PT Cruiser was on the right path and when there was a positive response from the public, rather than build on that success, Chrysler chose to stay stagnant. That was as good as signing the death warrant on the PT; it was the vehicle that time forgot, and not in a good way. And while there were the beginnings of some unique visual cues, the underlying mechanicals were still bland Chrysler.
So, as a result, another car falls out of production. I don't think these will have a lot of collector's value, so don't go buying one to mothball in hopes it will be your grandchild's 
With the recent spate of cars that have or will be ceasing to exist, which one do you lament the most? I'll go with the Pontiac G8.
--Big Chris

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