Automotive News recently had a chance to sit down with the COO of Saab North America, Mike Colleran, and discuss the future of Saab. perceptionOne of the first questions posed was the extent of damage to Saab's brand image.
Saab's U.S. Boss Talks About the Future and How the Brand will Tackle the Perception that the Brand is Dead
|Tuesday, September 21, 2010
Automotive News recently had a chance to sit down with the COO of Saab North America, Mike Colleran, and discuss the future of Saab. perceptionOne of the first questions posed was the extent of damage to Saab's brand image.
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