Back in April, the Fiat Group announced yet another round of plans to revive its money-losing Alfa Romeo brand, which included the development of new models and a re-launch in the U.S market. At that time, this seemed possible as the Italian maker intended to make good use of Chrysler and its RWD platforms to expand the model range.
However, at the end of August, Alfa Romeo was rumored to be hemorrhaging about €200 million (US $261 million) annually. The brand-hungry Germans over at Volkswagen felt Fiat's need and offered to take over the historic Milanese company. After much unrest, in October, Fiat CEO Sergio Marchionne put an end to the rumors and reiterated his turnaround strategy, while Alfa estimated losses climbed to €306 million or about $400 million.Now, Automotive News [AN] claims that in the past months the two companies have been discussing the sale of Alfa Romeo, but Marchionne is still undecided. So, what will happen next?
0 comments:
Post a Comment