Fiat Takes TV Show to Court for Defamatory Statements on Alfa Romeo MiTo

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Tuesday, December 7, 2010


The Fiat Group has decided to take legal actions against the producers of the AnnoZero television show, which is hosted on the Italian state owned public service broadcaster, RAI, for statements made on an episode that aired on December 2.
The company alleges that the show's hosts made comments that were "highly defamatory and damaging to the image and reputation of the company, its products and its employees and based on a fabricated comparison."
Always according to the Turin-based automaker, the broadcasters referred to an article from Italian car magazine Quattroruote, which compared the Alfa Romeo MiTo QV with the Citroën DS3 THP and Mini Cooper S, to state that the MiTo was "technically inferior".
Fiat claims that not only was the magazine's overall evaluation in favor of the Alfa Romeo, but the producers mislead viewers by connecting their assumptions to an earlier test with different vehicles - or so we understood from the slightly confusing press release, which you can read for yourselves below.
Since we haven't seen the TV show, we can't take sides or form an opinion on the matter, but something tells us that Fiat would have accomplished much more if it had issued a simple statement leaving the lawyers out of this.

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